On todays podcast we are covering a campaign that you have likely seen across TVC, socials and elsewhere. It’s from Bord Gais Energy who recently went live with their Know Your Power campaign which aims to modernise a 50 year old brand – turning a low-interest category into something with cultural resonance that people can connect with.
On the pod, we’ve got perspectives from the client and creative side; Meadhbh Quinn Director of Marketing at Bord Gais Energy joined us to talk about what it’s like to come on board with a strong legacy brand and her ambitions for the future and Tenth Man founder and CEO Ken Robertson also joined us to talk about the creative impetus behind Know Your Power.
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
