Obviously, the increasing availability of on-demand streaming has helped podcasting reach critical mass. Podcasting is an ideal accompaniment to activities which don’t require connected visuals and eyeballs – housework, exercise, commuting etc.

More importantly, podcasting champions good content above all else. The best podcasters understand how to create interesting ideas, stories of perspectives.
They are facilitators for a global audience to eavesdrop on interesting conversations, or just feel connected to like-minded people.

If you’re a media producer on the make or a brand-savvy marketer and you’ve got something to say, podcasting is a great way of doing it. Of the many media options, podcasting is probably the easiest to professionally produce and hence the most cost effective.
But, when it comes to good content, cost should never be the only consideration.