The Wrong Corporate Video Question

How Should I Use Corporate Video?

…would be a more pertinent question. Because, all of your customers are watching video and visual content on all of their devices at all times of the day. If you’re not in their frame, you are missing a trick.

How you should make a corporate video is another conversation entirely. There are numerous creative and production opportunities that could be explored.
At the outset, let’s keep thing simple and start by thinking differently.

Because, in all honesty, a lot of corporate videos are all a bit ho-hum – adhering a bit too tightly to the stereotypical version of what a corporation should be instead of representing themselves as unique and different.

Don’t underestimate the importance of this difference. It’s the things that set you apart from your competitors that make you stand out from the crowd
Nobody’s suggesting you go for Twin Peaks surrealism. Pitted against the bulk of corporate video output, different doesn’t need to be radical to be effective.

In the first instance, let’s forget about the video and start with a conversation. If that conversation can unearth the fundamentals of your business then we’re off to a good start. These fundamentals will inform our approach and give us the necessary information to build a concept, and then create and render that concept as simply and efficiently as possible. Throughout, you are part of the process.

It’s a collaboratory thing and we’ll need your input, insights and ultimately approval to make this come together.

Don’t worry. We’ll look after the devils in the detail, do the heavy lifting and make best use of your time – where it’s required. And, working together if we can make your video a little less ‘corporate’ that might be no bad thing.