Or to put it another way – when it comes to explaining things – visualisations are better than descriptions. If it was true in the 20th Century, it remains true today.
If you want to hold eyeballs, the explainer video is a great way to do it. Typically animated or graphical in style, the successful explainer video will distil the key points of a presentation into an eye-catching and arresting format.
As a marketer in a visual world it’s important that you think visually, but also know where to draw the line.